I know that I said that I would try for the shorter postings, but this was a good one IMO to write out.One of the many aspects of the various jobs that I do is information gathering. I do a ton of reading. On any given day I would read about 100 emails and 30-60 different websites. To some websites, I tend to read them multiple times a day because of fact-checking or just that they present that much content. So, you can pretty much assume that finding a means to read those sites easier would have been a God-send. And to some extent
RSS has been, but in using it, I do realize why it is not something that others have yet caught on to use.

I had this thought today when on the way to work and read on a similar topic via RSS. However the explaination was more technical than most people would care to read. If you will, think of RSS as the plane-jane newspaper articles, without the fluff of formating on a page, presentation elements (except for a few images here and there), and a small enough size that it can be viewed on a mobile phone or a desktop browser just the same. Sounds neat right? You get the news and information you want, and for the most part you get to slide past advertisments and the stories that you don't want to read. So what's the problem? Simply put, RSS is too technically simple to grasp and therefore no one knows really how to deliever it.
For example, you have the browser
Firefox. Great browser for many people, and you can even import RSS feeds in a feature called Live Bookmarking. However, after you get past 10 or 20 sites, it gets really hard to read. Instead of a nice organizational system (the only method is cascading folders), you just get a longer and longer list. Great if you have time to scroll thru each one looking for the new articles, but if all you want to do is read then you are out of luck.

For another example, you have RSS reader programs. These programs take in RSS feeds, and then usually present them to you in a readable fashion. One that I use on my Treo is called
Quick News. Quick News is a great program, but besides being a slight performance hit, it really does take a long time to set up your feeds. And heaven forbid that you find the feed URL via the Treo's browser. You would have to copy the URL, open Quick News, add the feed, paste the address and add the accompanying information, and then sync the feed. At this time none of that is automatic, and therefore what could make for a great reader, has just become an administrative nightmare.
A final reason that RSS isn't catching on is that the audience that can best use RSS have no idea that they can best use it. RSS is not (yet) a technology that can market itself. It needs a reader, it needs to be updated, and it even needs to be formatted properly depending on the standard used. If I were one to be developing an application for an organization that has a newsletter, one of the first technologies that I would use is RSS as a means to get the different content sections into the newsletter and then a program on various devices that delievers it in such a way that models reading it from a paper. RSS is really simple syndication of content, getting it should be simple too ya know. If you will, taking RSS from just being a content container, but to a part of a process that makes getting the content on mobile devices and alternative formats an easier process for those who are not developers.
This is not to say that things cannot get better. I personally think that RSS has the potential to be made into a newspaper-lite for many people (whether you have a PDA, smartphone, ebook reader, or laptop). New updates to
Internet Explorer and
Firefox will bring to the forfront more of what RSS is and what it can do for gathering information from various sources. Mobile browsers are even getting into it via services such as
Google Reader and the Symbian models that
have an RSS reader built in. And at the same time, great technology usually doesn't mean much to anyone unless it is simple to use and maintain. RSS is there as a tech, but just has a ways to go yet.
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